About us

Sterling Managed Services is an innovative information technology company and wholly owned subsidiary of Sterling Administration, a private company founded and established in 2004.

With an aim to improve the efficiencies of the service and hospitality industries, our company harnesses the power of Artificial Intelligence to develop and implement patented solutions that enhance customer experiences and operations.

women checking in at hotel front desk

The Sterling Difference

Optimize business operations and transform the customer experience.

Human solutions

We listen to our clients to fully understand their real-life challenges and deliver effective solutions that support businesses and the customers they serve.

Seasoned expertise

Our team includes business-savvy tech experts, analysts, and exceptional support staff who understand your urgency in deploying solutions quickly and seamlessly.

AI innovation in hospitality

Our engineers harness the power of AI to help service-oriented businesses transform customer experiences with modern solutions.

Our customers.

  • AAHOA Asian American Hotel Association
  • Inn at Santa Fe
  • Carlton Oaks
  • Best Western Plus
  • Taddey Dental

Review Wizard*

Boost positive reviews and stop negative reviews before they happen.

Reviews are the gold standard in hospitality. Positive reviews help hotels improve competitiveness and drive bookings, while negative reviews can severely damage brand reputation and deter business.

Review Wizard* helps businesses generate more positive reviews and prevent negative reviews. With the scan of a QR code, guests can quickly generate positive reviews detailing your property's strengths. Negative experiences are routed to a guest feedback survey, and hotel management is immediately alerted to triage the issue before a review is posted.

*Patent pending

Man on cell phone

AI Concierge

Guest experience optimization that drives revenue.

Small hotels, lodges, and inns without 24/7 human concierge services struggle to enhance the guest experience and gain valuable reviews that businesses need to survive.

Transform the guest experience with AI Concierge, a convenient virtual concierge that generates personalized itineraries for guests to make the most of their time in a new city. AI Concierge considers numerous variables to offer guests the perfect schedule for enhancing their stay. Plus, hotels can capitalize on promotional deals with local partners to offer guests discounts that add value to their trip.

Women signing in at hotel front desk

"Review Wizard is an active part of our guest experience. Being in the hotel business for the past 45 years, I have had the opportunity to see the evolution of the hospitality industry and Review Wizard has been a welcome and much needed tool and solution for our properties."

Anil Patel
Owner, Best Western Plus Hotel & Conference Center, Baltimore, MD

"Review Wizard has enhanced our property by providing us with valuable customer feedback helping us to improve our operations at both our golf course and hotel."

John Chen
Owner, Carlton Oaks Golf Resort and Lodge, Santee, CA

"As a boutique dental practice, our patient feedback is critical to our success and growth. Review Wizard is a game changer for us by dramatically increasing the number of our reviews by making it so easy for our patients to comment on their experience. We are all smiles over here!"

Dr. John and Dr. Tracy Taddey
Taddey Dental, La Jolla, CA
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AI hospitality solutions for happier customers and management teams.

Learn how our AI-powered hospitality solutions can help you improve your brand reputation, boost revenue, and simplify management.

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Learn how our hospitality solutions can help you improve your brand reputation, boost revenue, and simplify management. Complete the form to get started.

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